Bang for Your Buck with Graphics Graphics are a big part of the visual story you tell. The images you display represent your brand and they must be designed to catch your client's eye and jive with your message. But with the strained economy and tight budgets, how can you make a bold impact without going in the red? Use these handy tips and your graphic production will even make your accountant happy — promise!
Maximize Your DesignArtwork done the right way can mean extra cash in your wallet. Try to design in vector-based files — they look good in any size and you'll never have to get costly reprints. Cut out endless revisions by confirming format and technical requirements with your printer ahead of time and provide the files on a clean disk. And remember: make sure to choose art that will cover as much of the space as possible. You don't want to be stuck paying for blank space! Go To The SourceWork directly with the company that actually produces the graphics. Every layer between you and your graphics provider is somebody's markup. That's valuable cash that could be going toward making your show better! You can also save further by finding a company that provides other show-related solutions in addition to graphics production. You can often negotiate a cheaper price when your services are bundled together. Consider The SubstrateThere is great potential for savings in the substrate, or surface, your graphic will be printed on. Save by using cheaper non-name-brand solutions that perform just as well as the popular brands. Also consider the application of your graphic. If you have a one day indoor event, get the cheapest, more temporary material possible to keep costs low. For longer-term events or outdoor applications, go for durable, UV treated materials. This will save you from costly replacements due to harsh sun damage. Use A Reputable PrinterThere are thousands of print shops out there, but not all of them can handle event and large-format graphics. Find a printer who is reputable and has a reputation for good service. Always make sure to check out samples of their work to be sure they can handle your needs. The right printing house can give you the best look possible — and get it right the first time. Don't Change Your MindWe know that everyone from clients to creative directors have an opinion and their voice is important. However, try to commit to a design by the time your printer is involved. This saves you from expensive overtime, reprints, and rush fees. Order everything as early as possible and leave plenty of time for the unexpected obstacles. With a little planning, your project can easily come in under-budget and on time.
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