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Designs That Turn Heads

When Mike Sodano from Eventure Inc. called last April seeking a new look, Production Designer Spencer Hill was happy to help. "Mike needed something fresh to present to his clients, who had used the same look for the last three projects. He needed a concept that was creative and affordable." Spencer knew his team was ready for the challenge.

Designs That Turn Heads

With thousands of design ideas on hand, Spencer sent a few renderings to Mike to help get his creative juices flowing. It didn't take long for a concept to develop in his mind. CDP's design department went to work and crafted a few custom looks derived completely from their stock rental systems and forwarded the concepts to Mike and his end-user client. A couple of tweaks later, they had an approved design and all was set for a stunning show. "My client loved the set, and everything came out wonderfully," said Mike after the project was complete.

Concept Design Productions is thrilled to live up to its reputation nationwide as one of the only scenic rental companies with an expert design department in-house. Not only does the Company have rental stock elements ready to deploy across the county at the drop of the hat, but it is home to a team of gifted designers and production professionals who can design spectacular scenic environments in as little as a few hours. As CDP loves to say, design to delivery is only one phone call away.

"I often tell clients that 'design' is our middle name and our creative department is second to none in our industry," says Spencer, visibly excited about the creative possibilities offered by the CDP team. "We could not be more proud, but with more than 250 completed projects a year we cannot just sit and smile too long, we have more solutions to create!"

New Product Spotlight

Luma Wall Luma Wall

Sleek and graceful, the Luma Wall is a cutting edge modular product made from frosted acrylic and steel tube that's perfect for your meeting, event, or trade show. Use convex, concave, or mix and match for a cool new look!


Specs: (per unit)

Height — 18"  
Width — 96"  

Weekly List Price — $200

Crescent/Mini Crescent Crescent/Mini Crescent

Make a statement with the Crescent series, a bold, back lit graphic carrier that prominently displays your message for all to see. This item can stand alone or be used as part of a group for a spectacular wrap-around effect!


Specs:

CRESCENT
Height — 12'
Width — 4' 6"
 
Weekly List Price: $800
Full Color Graphic - $1,200
 
MINI CRESCENT
Height — 10'
Width — 4'
 
Weekly List Price: $600
Full Color Graphic - $800

Five Tips to SAVE BIG On Your Next Show

Save Money

Gas prices are up, the dollar is weak, and you just aren't seeing sales like you used to. Today's economy poses a big challenge to any business, possibly even yours. So how can you produce a good show for less and keep your expenses in check? We show you how to keep your scenic production on time and in the black with these helpful tips from the experts at CDP:

Rent, Don't Buy

You've designed the perfect concept for your client that you know will knock their socks off! Only problem is, the material you need is untested and you don't know who can build the project in time without it costing an arm and a leg. We know how difficult it can be to give clients something new and exciting. In trying times, however, it can be cost-prohibitive to sell your clients custom designs on a regular basis. Consider using rentals that are in stock and adapt well to fit a variety of designs. At CDP, we provide many versatile elements that can be presented in myriad ways to match your client's aesthetic without requiring a costly custom build.

Go Pro

When times are tough, the first instinct can often be to cut labor to save money. Though the "do-it-yourself" approach can work for many things, it is often detrimental to the successful scenic production. A skilled project manager or supervisor can help you from beginning to end, making sure the project goes together on time and under budget. This saves you from the task of spending money at the last minute to redo the critical things that didn't get done right. Also, with a seasoned project manager, you can put the liability for damage, loss, and repair on the scenic provider - protecting yourself with your contract and a damage waiver.

Have a Plan B

It's no secret that clients are buying projects at the last minute. This can result in controlled chaos for any producer without much time to spare. Even when shows sell just weeks or days before load-in, you can still develop a contingency plan. A solid "Plan B" for your production can ensure that last minute changes or unavailability won't derail your plan. Line up extra solutions on standby and negotiate discounted spares and backup systems with your vendors. Having the right fix at the right time will get your show up and make you look like a pro with your clients.

Experiment Less

You pride yourself on being creative! Indeed your sharp eye and creative style are what make your business great. Just remember that a last minute show may not be the best time to try a brand-new, untested concept. You don't want your branding to be second rate or a fabric structure failing down at a critical moment! For the rush job, consider using one of the many tried-and-true methods available on the scenic rental market. You just may be surprised at how creative you can be with elements that are stunning and reliable.

Travel Light

Shipping and freight is more expensive than ever before. With the costs of fuel rising daily, you can't afford to ship heavy, cumbersome products across the country. Your innovative use of lightweight products could mean the difference between a show that sells or another dead RFP. Consider designing with fabrics, hollow-tube metals, and lightweight plastics. When you keep your deliveries light and nimble, you and your clients save big. Kiss hardwall sets goodbye!

Industry Focus: Event Environments

Event Environments

Event environments have always been about the experience. Reaching your customers and keeping their attention requires a careful packaging of several components to be successful. Business information, branding, and product must be presented in a fun and accessible way for your customers to really "get" your message.

Business to business events, often Corporate Theater or Exhibition, have evolved over the last thirty years to incorporate several types of new media and new forms of networking. Corporate events are not just a Fortune 500 company reaching out to its national sales team anymore. In today's world, it is often the same company interacting directly with their end users and the public at events that are part corporate, part social gathering, part tradeshow, and part entertainment.

The best presentations seamlessly blend message and experience. Flow is accomplished by telling a story with a pathway experience or presenter. A good presentation creates theatrical energy and excitement with lighting, sound, and dynamic visuals to stimulate all the senses. Your customers should feel comfortable and your design must accommodate guests and their needs. Bars, buffets, lounges and conversation areas are just as important as the more formal devices of information and product presentation.

User-friendly events are the future of event marketing. Whether it's on stage, in an exhibit, or in your hand, the environment that packages your customer's total experience is vital to competitive success.


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