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The "Holy Cow, It's A Free Set" Contest We've got a brand new contest for ya'll... and we think it's pretty rad! Starting today, we're giving away a free set to one of our clients every month. It's our way of showing loyal customers that we care and want to help keep meetings and events going strong this year. This month's winner is Jason Wanderer from Precision Event Group in Beverly Hills, CA. Congrats! Would you like to win up to $10,000 in rentals? If you're a client, you're already entered to win. And if you're not, any order from a podium to a super-sized set will enter you to win. So what are you waiting for? LEARN MORE | |||||
Best of the Blog: Video Storytelling We think our new blog is pretty darn cool. That's why we're featuring the Best of the Blog every month — a handpicked post that will help you on your path to world domination... er, industry know-how. This month's post is all about how you can become the most interesting person you know: A great video can do wonders for a presentation. The marriage of solid performances, moving music, and striking visuals can speak to audiences in ways that few mediums can. So it seems like a no-brainer that you'd want one of these for your next meeting! But how? | |||||
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Five Tips: Expert Logo Design Your logo tells the world what you're all about. It's likely the first encounter anyone will have with your business. So what does it say about you? Does your logo stick in the mind of your customer, or does it get ignored like last year's American Idol winner? Here are five expert tips on how you can turn heads and hearts with your designs... Keep It SimpleThe best logos are the simplest ones. From IBM to Pepsi, big brands use clean designs to make a bold impact. Identify the characteristics that embody your company or community and distill it down to its simplest form. Good logos don't necessarily require text to communicate their brand (Apple, Chevron). Conversely, some of the most memorable logos only use text (Disney, Wal-Mart). How can you turn simple into memorable? Doesn't Matter If It's Black & WhiteYour expertly designed logo will be pasted all over your support materials, including brochures, invoices, business cards, products, and anything else you brand with your awesomeness. Remember that your logo has to work in multiple formats using many different types of printing. Make sure that it works as well in black and white as it does in color. When someone prints your material on their own printer, the last thing you want is colors coming out the same shade of gray and blending together! Scale That ThingYour logo needs to make a big impression, regardless of where it appears. Logos generally stay small day-to-day on a website or letterhead, but sometimes you need big graphics for events, displays, and even billboards! Here's the key question: does it scale? If you print a big version, will it look pixilated or sharp as an X-ACTO knife? Make sure you design using vector-based art and anticipate the day when your logo will be able to cover an entire building! The Ten Years TestEver seen a logo and laughed because you could peg exactly what decade it was created? That isn't a good thing. Logos that play on the super-trendy fonts and designs of today can look hilariously outdated tomorrow. Try to use timeless designs that can age gracefully. And if you must use trendy elements, build it around a central theme that can remain even as you update it over the years. You want your brand to be consistent, even when your style changes to fit the season. Make It Mean SomethingThe University of Redlands is known for a giant "R" marked on a nearby mountainside. Every homecoming, it is lit up and visible for miles. Students organize a team to go up to the mountain and maintain the "R" every year. It's a deep source of pride for their community — so naturally the University logo is a big "R." What emotions do your logo evoke? That hook is your key to making your logo truly impactful. | |||||
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